Work in progress

Rebranding strategy and corporate identity refresh for Berlin-based interior design agency, Plajer & Franz Studio.

From logos to colour-coded categorisations, print collateral, and website rollouts—various executions and explorations based on the connectivity between the names “Plajer” and “Franz”.

Large scale triptych of 29”x42” acrylic paintings on watercolor paper.
A color composition study.

Spanning various seasons, an overhaul of branded collateral for J Brand - from conceptual logos/layouts, to final print-ready content for sales & marketing materials and in-store visuals.

Thoughts accompanied by visual imagery / A series of personal works exploring multimedia.

Ongoing personal "Sketchbook"- A mix of paintings, drawings, collages, etc. varying in sizes.

Commissioned paintings influenced by old American tattoo art.

Sketchbook minute drawings.
Pen and pencil on sketchbook and copy paper.

Series of personal paintings on rigid denim.

An experimentation of process driven work and how paint physically evolves when clothed on the body.

Concept development, art direction, and photography for various J Brand still life imagery.

Thoughts accompanied by visual imagery / A series of personal works exploring multimedia.

Retail & E-Commerce Packaging designs representing J Brand’s modern, minimal aesthetic.

"Re/Creation" is the birth of purpose & function.

Broken down into 3 parts and phases, "Re/Creation" shows the importance of experimentation- pushing boundaries of what defines furniture, fixture, and sculpture. A fence is up-cycled into a functioning chair, wooden dowels are recreated into lighting fixtures, and a chair loses its function by becoming a sculpture.

Let's question if form follows function, or function follows form.

Proposal for a special 1-day exhibition of "Re/Creation" at the MoMA in New York.

Various printed collateral for exposure throughout the busy streets of NYC.

Concept development and application for J Brand's “Blanc Slate” editorial photo shoot. 

"Blanc Slate" represents the fresh, timeless whites that span all seasons, where the clothing becomes a blank slate in contrast to its surrounding environment.

A personal sketchbook exploring all mediums from painting and drawing, to digital and photography- Various forms of self expression.

Proposal for a sculptural space in Griffith Park, Los Angeles.

"Submergence" brings the basics of interaction (sight, touch, smell, sound) back to the urban people of Los Angeles. Located in Griffith Park, this space is an invitation to nature for all who are exploring in the woods. Drawing form inspiration from the unfolding of nature and plants, the space unfolds itself for people to be engulfed and submerged in nature's surroundings.

Corporate logo designs for L.A. based fashion houses/manufacturing companies.

Series of personal paintings that are "chopped & screwed"- made into repeat patterns, then inverted from color to black and white.

Exhibition proposal for Danish clothing designer, Henrik Vibskov.

Known for his knitwear and vivid prints, Henrik Vibskov's textiles and woven materials embody a physical space in this exhibition. Fabrics "weave" in and out, then "embed" (as though the space is physically being knit together), and finally "releases".

This multi-phased exhibition engulfs the audience- allowing them to "wear" the space as they would wear the clothing.

Concept development and application for J Brand's “Baja Chic” editorial photo shoot. 

J Brand editorial photo shoot highlighting light textures, cool whites, and pops of color. A look and feel of laying out in the Baja California sun.

Thoughts accompanied by visual imagery / Writings and paintings in response to the political climate.

38"x30" Acrylic painting on canvas.